Why is web design important?
Your website is your window to the world. Its the first place the majority of your customers will look if they want to find out more about your services or products. Your website is all about first impressions – so its important you make a good one!
Don’t just take my word for it… Web design is incredibly powerful – in fact 94%* of first impressions are linked into your website’s design. That’s a pretty huge stat. (*source)
As a result, the visual identity of your site will impact a visitors perception of you on multiple levels. Effective web design could mean the difference between generating sales and building brand awareness, or potential customers looking elsewhere and going to your competitors.
Through the use of strategically placed content, appealing images and well placed calls to actions, you can help build a relationship, foster trust and create a positive experience for your potential client before you’ve even physically made contact with them.